Corporate
social responsibility means “operate for the good or ill of those who live
within the business environment.” If you were a businessperson and you want to
grow, which one would you choose? On my side, I would choose to operate for the
ill of those who live within the environment of the business. before I choose
to operate for the ill, I need to ask myself, “how long will I operate for the
ill of the people?” and the answer is: I will be demolished even before I begin.
Business corporations should know that the eye of the public is keener than
theirs.
There
are two philosophies I have come to identify underlying Corporate Social
Responsibility: do me as you want me to do you, and you cannot teach a hungry
dog new tricks. In fact, a hungry dog ate its owner at around 1:30 pm.
Businesses
need customers for their goods and services so that they can get money from
them, and customers need the products of businesses to meet their needs. Both must
be socially responsible to one another for mutual survival. In this
transaction, the customer is the king and must be treated like a king. In the
olden days, no villager was allowed to consult the king in West Africa without
a plate of food and crawling on his/her stomach to the King’s table. I cannot
explain how it was, but that is what history has for us. The belief was “thou shall
not speak to a hungry king.”
The
competitive nature of the modern business arena requires businesses to do
extensive advertising. This must involve directly talking to the community of
interest. You cannot advertise your products to a hungry community; you must
feed it first. Feeding includes giving goodies to the poor, supporting
community projects, funding educational institutions, supporting the old and cleaning
the environment to create a friendly relationship between the customer and the
business. This is the philosophy of Corporate Social Responsibility.
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